Choyo Labs · Auckland · New Zealand
Done by the people who build websites, so the fixes actually get made. Fixed price, and you own everything at the end.
Ask for an auditMost SEO fails for a dull reason: the agency writes the recommendations, and then somebody else has to implement them, and nobody does. We build the sites, so the person who finds the problem is the person who fixes it. We are a remote New Zealand studio with no Auckland office, and we would rather say so than pretend otherwise. SEO takes months, not weeks, and we will not promise a ranking.
What we do
Most SEO reports end with a list of problems handed to somebody else. We build websites, so we make the changes: titles, headings, structure, speed, indexing, structured data. The audit and the repair are one job, which is why the first month tends to move more than any later one.
Search volume is the number everybody quotes and the one that matters least. A term with 300 searches a month and a buyer behind every one beats a term with 9,000 and a student behind each. We pull real New Zealand search data and rank terms by whether the person typing could hire you.
Ranking needs something worth ranking. We write and build the pages your customers are actually searching for, in plain language, on the questions that come up before someone is ready to enquire. Cost, comparison and how-it-works pages usually do the most work.
A report that says you moved from position 14 to position 9 is not a report about your business. We track what search sends you: visits, calls, form submissions. If rankings improve and enquiries do not, we say so and work out why.
How it runs
We look at what Google can and cannot read on your site, what you currently rank for, and where your competitors are strong or weak.
A written scope and a fixed price for the work, with the specific changes listed. You know what you are paying for before anything starts.
We make the technical changes and publish the new pages. Everything goes live on your site, under your accounts.
Reporting on traffic and enquiries from search, in plain English, with an honest read on what is and is not working.
What we will not do
Check it yourself first
You can find out a good deal about your own site without talking to us. These are the same checks we start with.
Local SEO for New Zealand businesses · Why your website is not showing on Google · Web design in Auckland
SEO Auckland · FAQ
It depends on the size of the site and how competitive your market is, so we do not quote from a price list. We audit first, then give you a fixed price against a written scope. Be cautious of anyone who quotes a monthly figure before they have looked at your site, because that number cannot be based on anything.
Technical fixes can show up in weeks. Ranking for anything competitive takes three to six months at minimum, and on a brand new domain closer to a year. Anyone promising page one in thirty days is either selling you terms you already rank for, or something that will cost you later.
No, and nobody honest can. Google decides, and it changes how it decides. What we can do is remove everything that is stopping you ranking, build pages worth ranking, and show you the data on whether it is working.
No. We are a remote New Zealand studio and we would rather say so than rent an address for the footer. Everything runs over email and scheduled calls, and Auckland businesses are some of the people we work with most.
They do different jobs. Ads start sending traffic today and stop the moment you stop paying, and in competitive local categories each click can cost a lot. SEO is slower, and what you build keeps working. Many businesses sensibly run ads while the SEO matures. We will tell you honestly which fits your situation, including when the answer is ads.
Yes, across New Zealand. Search is not local to a city in the way a shop is, and the work is the same whether your customers are in Auckland, Hamilton or Dunedin.
Everything. The site changes, the content, and the access to your analytics and Search Console stay in your name throughout. You should never need our permission to see your own data.
Ask for an audit
Tell us your address and what you sell. We reply within two business days with what we found and a fixed price to fix it.