Find what Google cannot read
Indexing, crawl errors, slow pages, missing titles, duplicate content and broken structured data. On most small New Zealand sites this is where the quickest gains are, and it is all fixable in the code.
Choyo Labs · SEO · New Zealand
SEO for New Zealand businesses.
Done by people who build websites, so the fixes get made rather than written up. Quoted at a fixed price after an audit, with no ranking promises.
Ask for an auditMost SEO in New Zealand is sold as a monthly retainer with a report attached, and the report usually ends with a list of changes for somebody else to make. We build websites, so the audit and the repair are one job. We are a remote studio with no office in any city, which makes no difference to search: Google ranks your site, not our address. If you are in Auckland, there is a page written for that market: SEO for Auckland businesses.
What SEO services include
SEO services in NZ, done on your site.
Four pieces of work, in the order they pay off. Each is scoped and priced before it starts.
Pick terms a buyer actually types
We use real New Zealand search data, then rank terms by whether the person searching could become a customer. A modest term with clear intent is worth more than a large one full of students and researchers.
Build the pages that answer them
Service pages, area pages where they are genuinely different, and the cost and comparison pages buyers read before enquiring. Written plainly, and published on your site under your accounts.
Report on enquiries
Rankings are a means, not the result. We report on visits, calls and form submissions from search, and say so when rankings move and enquiries do not.
Local SEO
Local SEO in NZ is half map, half website.
For a service business, the map listings at the top of a local search usually come from Google Business Profile, not from the website. Getting that profile complete and accurate is the cheapest local SEO there is, and our Google Business Profile guide shows how to do it yourself.
The website then has to back the profile up: pages for the services you list, the areas you genuinely cover, and the same contact details everywhere. The longer version is in local SEO for New Zealand businesses, and the free SEO checker will tell you whether Google can read a page at all.
SEO Christchurch
SEO for Christchurch and Canterbury businesses.
Christchurch search results for trades, construction and professional services tend to be led by local firms rather than national brands, which makes it one of the more winnable markets in the country for a business with a well built site. What usually holds Canterbury sites back is not competition but basics: one page trying to cover every service, project photos with no words around them, and no mention of the areas actually served.
Our SEO services in Christchurch start there. We split services into pages that can each rank, give project work the descriptions search engines need, and make sure Selwyn, Waimakariri and the rest of the region are covered where you genuinely work. If the site itself needs rebuilding first, see web design and development in Christchurch.
SEO Wellington
SEO for Wellington firms and organisations.
Wellington buyers of professional services research carefully and often read several pages before they make contact, so SEO here is mostly about having the pages worth reading: clear service descriptions, credible detail about how you work, and answers to the questions a cautious client asks first.
For organisations that work with the public sector, accessibility and search overlap more than people expect, because both reward clean structure and proper headings. Our SEO services in Wellington cover both. The site side of it is on web design in Wellington.
SEO Hamilton
SEO for Hamilton and the Waikato.
Waikato businesses usually serve a catchment of towns, and the common mistake is a single homepage trying to rank for all of them. SEO in Hamilton tends to be about structure: a clear page for each service, and area content for Cambridge, Te Awamutu or wherever you genuinely take work, written about that work rather than with the town name swapped in.
Many Hamilton sites are also old enough that a rebuild is due, and a rebuild is where rankings are most often lost. If yours is in that position, the redirects matter more than anything else on this page; web design in Hamilton explains how we handle them.
SEO Tauranga
SEO for Tauranga and the Bay of Plenty.
Tauranga has grown quickly, and plenty of the businesses serving it are newer than their competitors, which means newer domains with little search history. SEO in Tauranga for a business like that is a patient job: get the technical foundations right first, build the service pages a buyer needs, and earn a few genuine local links rather than buying a pile of irrelevant ones.
The Bay of Plenty also covers very different places, from Mount Maunganui and Papamoa to Te Puke and Katikati. Where your business genuinely serves several of them, we plan the site so each is covered properly rather than listed in a footer.
What we will not do
The SEO promises to be wary of.
- A guaranteed position. Google decides, and anyone promising page one is selling something else.
- Link packages. Bought links work until they do not, and the penalty lands on your domain, not theirs.
- A retainer quoted before anyone has looked at your site. That number cannot be based on anything.
- Reports you cannot verify. Your Search Console and analytics stay in your name, so you can check every claim yourself.
SEO New Zealand · FAQ
SEO questions from New Zealand businesses
How much do SEO services cost in New Zealand?
We do not publish a price list, because the honest answer depends on the size of the site and how competitive your market is. We audit first and then quote a fixed price against a written scope. Be wary of any monthly figure offered before someone has looked at your site.
Do you offer SEO in Christchurch, Wellington, Hamilton and Tauranga?
Yes, and anywhere else in New Zealand. We are a remote studio, so the work is the same wherever you are. What changes from city to city is the competition and the areas your site needs to cover, and the audit is where we work that out.
What is local SEO, and does my business need it?
Local SEO is the work that gets you found for searches with a place in them, or searches Google treats as local, like a trade or a service. If your customers are in a particular area, you need it, and it starts with a complete Google Business Profile before anything on the website.
Is SEO worth it for a small business?
Often, but not always. If your customers search for what you do, it usually is. If they find you through referrals and never search, the money is better spent elsewhere, and we will say so after looking rather than sell you a retainer anyway.
Can you do SEO on a site you did not build?
Yes. Most SEO work is on existing sites. We need access to make changes, and if the platform makes the important fixes impossible we will tell you that plainly, including when the cheaper answer is a rebuild.
How quickly will we see results?
Technical fixes can show within weeks. Ranking for competitive terms takes three to six months as a minimum, longer on a new domain. We report monthly on what has changed, including when the answer is not much yet.
Start a project
Not sure where your site stands?
Tell us what you have in mind. We reply within two business days with scope, a timeline, and a fixed price.