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Choyo Labs

Choyo Labs · Ecommerce · New Zealand

Ecommerce web design for New Zealand stores.

Online stores built for how New Zealanders buy: the payment methods they expect, shipping that does not wreck your margin, and GST shown correctly. From $4,700, fixed.

Get a fixed price

Selling online from New Zealand has constraints generic ecommerce advice misses: a small domestic market, expensive shipping, rural delivery surcharges, and high buy-now-pay-later use. Our ecommerce website design starts from those rather than from a theme. The practical detail is in building an ecommerce website: a practical guide.

Platform

Shopify, WooCommerce or custom: the honest choice.

For most New Zealand retailers a Shopify website is the sensible default: fast to launch, good local payment support, and a platform your staff can run. Its costs are monthly fees, transaction fees and apps that add up. WooCommerce suits businesses that want full control and already run WordPress, at the price of looking after hosting and updates. A custom build is only worth it for a requirement the standard platforms genuinely cannot meet.

If you want to set up a Shopify store yourself, you may not need a studio at all, and that is a perfectly good answer. Where we earn our fee is the part that decides whether the store sells: structure, product pages, checkout, shipping rules and the integrations behind them. For the platform trade-off in more depth, see WordPress vs a custom website.

The New Zealand details

Website design for ecommerce, set up for NZ buyers.

Payments people expect

Cards, Apple Pay and Google Pay, and buy now pay later options such as Afterpay or Laybuy, which have unusually high use here. Bank transfer for trade and high-value orders.

Shipping that protects the margin

Free, flat by region, live courier rates or free over a threshold, decided before launch because it affects pricing. Rural surcharges are accounted for rather than absorbed on every order.

GST shown correctly

Prices displayed GST-inclusive, as New Zealand buyers expect, with invoices and receipts that your accountant will not have to fix.

Tested on a phone

The full checkout tested on a real phone on mobile data before launch, plus returns policy, abandoned cart emails and the pages a store needs to be trusted.

What it costs

Ecommerce website pricing.

Website, up to 5 pages
$2,500
Online shop
+$2,200
Each extra page
+$150
Custom design
+$1,200
Online bookings
+$900
Copywriting
+$600
A second language
+$1,000

So a store starts at $4,700, and the online shop already includes editable content. Catalogue size, integrations with stock or accounting systems, and migration from an existing store are scoped and quoted on top. Try the website cost calculator for a line-by-line estimate.

Across New Zealand

Ecommerce websites for Auckland and the rest of the country.

We are a remote studio, so a store in Auckland, Christchurch or a small town gets the same process and price, and the same commitments as every website we design. Auckland retailers searching for an ecommerce website often have the hardest decision on platform, because they are competing with national chains for the same customers; web design in Auckland covers that market.

Already selling and want to move platforms? We migrate products, customers and order history where the platforms allow it, and redirect every old product address so your search rankings and links survive the move. If the store is only part of the picture, how much a website costs in New Zealand covers the rest of the budget.

Ecommerce websites · FAQ

Ecommerce website questions

How much does an ecommerce website cost in New Zealand?

Ours start at $4,700 for a store with up to 5 content pages, fixed. Large catalogues, stock or accounting integrations and migrations add to that, and all of it is quoted before work starts.

Do you build Shopify websites?

Shopify is our default recommendation for most New Zealand retailers, and we will say so in the scope. If your requirements point somewhere else, such as WooCommerce or a custom build, the scope explains why.

Can you move our existing store to a new platform?

Usually, yes. Products, customers and often order history can be migrated, and every old product and category address is redirected so search rankings and shared links keep working.

Which payment options should a New Zealand store offer?

Cards, Apple Pay and Google Pay as a minimum, and buy now pay later such as Afterpay or Laybuy for most consumer stores. Trade and high-value stores often add bank transfer.

Can we manage products ourselves?

Yes. Adding products, changing prices, running sales and fulfilling orders are all done from the store's admin without a developer, and we walk you through it at handover.

Who owns the store?

You do. The platform account, domain, payment gateway and code are in your name, so the store and its data stay with you whoever builds the next version.

Start a project

Planning an online store?

Tell us what you have in mind. We reply within two business days with scope, a timeline, and a fixed price.

Add company and budget (optional, helps us scope)

New projects get scope, timeline and a fixed price within two business days. Support requests are answered the same working day. Your details stay with us, never sold or shared.